When smartwatches were still fairly new, it wasn’t surprising that many in the Swiss watch industry turned their noses up at the concept, believing that it would be hard for such gadgets to beat a classic timepiece. To a certain extent it is true as there will always be a place for more traditional watches, but the latest data is suggesting that Swiss watchmakers probably need to start paying closer attention.
Apple and Android are destroying the Swiss Watch industry
In Q4 2017 – essentially during the last holiday season – market research firm Canalys found that more people bought Apple watches than Swiss watches. Two million more, to be exact. Brian Heater has more data but this news is quite problematic for the folks eating Coquilles St-Jacques on the slopes of the Jura mountains.