Apple design guru Jony Ive explains why Apple is so secretive: 'It would be bizarre not to be'

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Apple design guru Jony Ive explains why Apple is so secretive: 'It would be bizarre not to be'

Apple's chief design offer Jony Ive says "it would be bizarre" for Apple not to be secretive. The British-born exec spoke at a conference about why the Cupertino, California tech giant jealously guards its secrets.

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