According to Strategy Analytics, of the 9.2 million smart speakers shipped in the first quarter, the Apple HomePod accounted for only 600,000 of those units. That gave Apple 6% of the market from January through March, behind Amazon's 43.6% and Google's 26.5%. There are a few reasons for this. Apple is late to the market, and at $349, the device is not cheap. In addition, Siri's capabilities pale in comparison to Amazon's Alexa and Google Assistant.
Apple Enters Low-Cost Era: After Cheaper iPhone, Here Comes a Cheaper Speaker
Apple’s HomePod hasn’t been exactly a hit so far, but it looks like the company isn’t wiling to give up on the smart speaker market so fast.