Apple is promoting the iPhone X’s Portrait Lighting photography features in its latest 30+ second ad spot released today. The clip includes examples of each Portrait Mode lighting effect in action with tons of examples of Portrait Mode shots from the iPhone X.
Apple shows iPhone X camera in a new light
The iPhone X’s advanced camera gets some prime time in the spotlight in Apple’s latest ad. Apple dropped the fun new spot, which highlights the next-gen photographic features of the $1,000 iPhone, this afternoon. While Portrait Mode loomed large in 2017’s marketing, Apple apparently wants to make Portrait Lighting the next big thing this year.