Going strong: the Apple Watch is en route to set another sales record in 2018

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Going strong: the Apple Watch is en route to set another sales record in 2018

During Apple's September keynote — a.k.a. "The iPhone Event" — Tim Cook proudly announced that the Apple Watch has become the most popular watch on Earth. Note – not the most popular smartwatch, but the most popular wearable timepiece out of all of them. Yup, the Apple Watch beat Rolex. At least for now, who knows? But it seems the Cupertino-designed timepiece is not stopping yet