Apple’s ambitions to build a self-driving car have reportedly shifted gears over the years, but we know the company is focusing on the software side of the equation. This June, CEO Tim Cook said the iPhone maker is building autonomous systems that could power a range of different vehicles (rather than, say, working on its own Apple-branded SUVs). “We sort of see it as the mother of all AI projects,” said Cook.
Apple has big plans for Augmented Reality, the company’s CEO Tim Cook has mentioned previously that he is a fan of the technology. Apple recently added some new AR features to their iOS 11 software and now the company has purchased an AR startup called Vrvana. Vrvana is a maker of Augmented Reality headsets, the
Find out what types of degrees led Tim Cook, Mary Barra and other CEOs to the top of the ladder.
The iPhone is named one of the top 10 gadgets of 2017 by Time, the HomePod is delayed and Tim Cook makes an emoji boo-boo.
Tim Cook has publicly commented on Apple’s work in autonomous systems before, and a new research paper from two Apple research scientists dives deeper into the company’s efforts. The paper explains how Apple is using a combination of LiDAR with other technologies for 3D object detection that represents the future.
If you ever watched an Apple press event, you certainly know that the first 10 minutes or so are used by the company to brag about its eco-friendly business, with various executives or CEO Tim Cook himself emphasizing how much they love the environment and do anything to reduce pollution.
Apple CEO Tim Cook isn't a doctor, but he talked about a piece of medical software, VisualDX, during Apple's most recent earnings call.
Instead of a normal shower, imagine standing up every morning inside of a storm cloud: The shower curtain bucking and bellowing in the wind; the air, hot and humid as a heavy mist envelopes you, washing away soapy suds. That’s what it’s like to use a Nebia, the shower system that’s won over the biggest names in tech…
raceAhead: Apple’s Diversity Chief Leaves, Homeland Security Official Resigns After Racist Comments, We’re All Nigerian Now
Apple's diversity chief is leaving her post after six months[/bs-title][bs-content]Denise Young Smith, the company's most recent vice president of diversity and inclusion, is leaving her post and the company. The 20-year Apple veteran will be replaced by Christie Smith, a longtime Deloitte human resources executive. While Denise Young Smith reported directly to CEO Tim Cook, Christie Smith will report to Deirdre O'Brien, Apple's human resources officer.[/bs-content]
The iPhone X is the most expensive mobile phone on the market. It is a fact that consumers have largely gotten used to, and many early buyers now acquiesce that the high price is worth it. During Apple's Q4 earnings call, CEO Tim Cook commented on the price point, saying: "We’re not trying to charge the highest price we could get or anything like that. We’re just trying to price it for what we’re delivering."
It’s time for Apple to think different when it comes to the Mac mini. Even though it’s been over 1,000 days since Apple last updated its smallest Mac machine, Tim Cook insists it’s still an important part of Apple’s product line. Apple fans are desperate for an update, but if it looks anything like this